{"id":4521,"date":"2025-05-23T12:26:59","date_gmt":"2025-05-23T15:26:59","guid":{"rendered":"https:\/\/matrixgo.ai\/boas-praticas-mensagens-marketing\/"},"modified":"2025-05-23T12:26:59","modified_gmt":"2025-05-23T15:26:59","slug":"boas-praticas-mensagens-marketing","status":"publish","type":"post","link":"https:\/\/matrixgo.ai\/en\/boas-praticas-mensagens-marketing\/","title":{"rendered":"Best Practices for Marketing Messages on WhatsApp"},"content":{"rendered":"

In a world where the communication is increasingly instantaneous<\/strong>, to the marketing messages have consolidated<\/strong> as a powerful tool<\/strong> for companies that want to engage their customers with relevance and efficiency. And WhatsApp, with its massive penetration (especially in Brazil) and interactive features, is emerging as one of the most effective channels<\/strong> for this type of action. <\/p>\n\n\n\n

According to research commissioned by Meta, 94% of users open WhatsApp every day<\/strong> and 79% of them communicate with brands and companies<\/strong>Marketing messages have a profound impact on these statistics, improving users' experience by up to 95%.<\/p>\n\n\n\n

However, the success of this strategy depends on a careful implementation, based on good practices<\/strong>Below, we present some of the main best practices for marketing messages on WhatsApp. Stay tuned.<\/p>\n\n\n\n

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The Importance of Quality in Marketing Messages<\/h2>\n\n\n\n

Well-crafted messages not only increase conversion rates but also strengthen customer relationships. Studies show that 93% of companies using WhatsApp Business see an increase in revenue<\/strong>, as well as improvements in customer experience and conversion rates.<\/p>\n\n\n\n

To achieve these results, it is essential that the messages are expected, timely and relevant<\/strong>This means respecting each client's context, schedule, and interests. Furthermore, it is essential to ensure that the client has given explicit consent<\/strong>, understanding the type of message you will receive.<\/p>\n\n\n\n

READ ALSO:<\/strong> “Create a WhatsApp Registration Journey<\/a>“<\/p>\n\n\n\n

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Campaign Planning: The Foundation for Success<\/h2>\n\n\n\n

An effective campaign starts with solid planning. This includes mapping out key moments of the year\u2014such as holidays or company events\u2014and integrating them into larger marketing campaigns, creating a coordinated strategy<\/strong> between all communication channels.<\/p>\n\n\n\n

Another essential point is to maintain focus on customer experience<\/strong>Messages should be seen as part of an ongoing dialogue, not as interruptions. It's also important to test different approaches, analyze results based on defined KPIs, and adjust strategies<\/strong> according to the learnings.<\/p>\n\n\n\n

READ ALSO:<\/strong> “Create a Quotation Journey on WhatsApp<\/a>“<\/p>\n\n\n\n

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Creating High-Quality Messages<\/h2>\n\n\n\n

To ensure your messages have a positive impact, follow these guidelines:<\/p>\n\n\n\n

1. Personalization and Segmentation<\/h3>\n\n\n\n

Generic messages tend to be ignored. By segmenting your base and personalizing messages based on user behavior, you demonstrate attention to individual needs. Example: offering a discount on a product the customer has already researched.<\/p>\n\n\n\n

2. Clarity and Objectivity<\/h3>\n\n\n\n

Long, confusing messages lose their effectiveness. Keep the text straightforward, with key information highlighted in the first five lines<\/strong>, which are displayed before the \u201cRead more\u201d button.<\/p>\n\n\n\n

3. Relevant Incentives<\/h3>\n\n\n\n

Offer clear and contextualized benefits<\/strong> such as discounts, free delivery or exclusive access is an effective way to encourage immediate action.<\/p>\n\n\n\n

4. Smart Frequency<\/h3>\n\n\n\n

Avoid overwhelming the customer. Respect the time between messages and send them at times when the customer is most likely to interact, such as after a purchase or request.<\/p>\n\n\n\n

READ ALSO:<\/strong> “Create a Support Journey<\/a>and to the Customer on WhatsApp<\/a>“<\/p>\n\n\n\n

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Good Visual and Content Practices<\/h2>\n\n\n\n

The content of the message goes beyond the text. A good template includes:<\/p>\n\n\n\n