{"id":4501,"date":"2025-04-10T17:01:46","date_gmt":"2025-04-10T20:01:46","guid":{"rendered":"https:\/\/matrixgo.ai\/crie-jornada-cadastros-preferencias-whatsapp\/"},"modified":"2025-04-10T17:01:46","modified_gmt":"2025-04-10T20:01:46","slug":"crie-jornada-cadastros-preferencias-whatsapp","status":"publish","type":"post","link":"https:\/\/matrixgo.ai\/en\/crie-jornada-cadastros-preferencias-whatsapp\/","title":{"rendered":"Create a WhatsApp Registration and Preferences Journey"},"content":{"rendered":"

After we create journeys<\/strong> of Payment Reminders<\/a><\/strong>, Satisfaction Surveys<\/a><\/strong>, Registrations and Promotions<\/a><\/strong>, Customer Support<\/a><\/strong> and Quotes and Proposals<\/a><\/strong>, we finalize this WhatsApp Flows usage series <\/strong>with the Registration, Opt-ins and Preferences journeys<\/strong>. In other words, it is common for different businesses to seasonally need to forward requests for opt-ins (shipping authorizations), address updates, password registration and re-registration, among other types of service messages<\/strong>.<\/p>\n\n\n\n

Finding customers on WhatsApp is much easier <\/strong>and immediate, when compared, for example, with other channels, such as emails and\/or SMS. Even better is when the service message provides features that can happen internally on WhatsApp<\/strong>, in an interactive, dynamic and intuitive way.<\/p>\n\n\n\n

That is precisely why the WhatsApp Flows <\/strong>is a very interesting mechanism for this situation. Remember: this is a rExclusive WhatsApp Business resource<\/strong>, accessible on your WhatsApp Manager<\/strong>. Flows allows companies to obtain a better performance by creating more integrated and personalized experiences<\/strong> in the application. You must follow the commercial messaging policies <\/strong>from WhatsApp and enable business-initiated messaging<\/strong> in the Business account.<\/p>\n\n\n\n

Next we will exemplify the construction of this journey<\/strong> with an address update and password re-registration request service from a supermarket and a pay TV provider. Note that the examples extend to other features<\/strong> and service messages. Let's go!<\/p>\n\n\n\n

\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014<\/p>\n\n\n\n

WhatsApp Flows and Services<\/strong><\/h2>\n\n\n\n

Once in WhatsApp Flows<\/strong>, start selecting the account management mode<\/strong> within service messages<\/strong>.<\/p>\n\n\n\n

It is important to highlight that Flows offers the possibility of building simple flows without code<\/strong> in message templates. Depending on the complexity of the service, it may be necessary to Editing in JSON format from Flows Builder or via the Flows API<\/strong>. In these last two cases, prior programming knowledge is required \u2013 in this case, it is a good idea to look for a developer or partner company (such as Matrix Go<\/a><\/strong>) that can help you.<\/p>\n\n\n\n

Start defining an entry point<\/strong> for the registration and preferences journey, whether it's automatic triggering for specific customers or making the service available within your digital service menu.<\/p>\n\n\n\n

EXAMPLES \u2013 ENTRY POINT:<\/strong><\/p>\n\n\n\n

Delivery Address Update<\/em><\/strong>
<\/strong>Click below to update your address.<\/em><\/p>\n\n\n\n

\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014<\/p>\n\n\n\n

Forgot your password?<\/em><\/strong>
Forgot your password? Click below to reset and create a new password.<\/em><\/p>\n\n\n\n

Since the user clicks the button <\/strong>of the input message is the flow started<\/strong>: In the supermarket example, a window opens where the user can enter their updated address. In the case of pay TV, the email request field is used to send the password reset link. Follow along:<\/p>\n\n\n\n

EXAMPLE 01 \u2013 FLOW 1:<\/strong><\/p>\n\n\n\n

Delivery address
<\/em><\/strong>[Name]
[Address]
[CEP]<\/em><\/p>\n\n\n\n

\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014<\/em><\/p>\n\n\n\n

EXAMPLE 02 \u2013 FLOW 1:<\/strong><\/p>\n\n\n\n

Password reset<\/em><\/strong>
Enter the email address registered to your account. You'll receive a password reset link.
[E-mail]<\/em><\/p>\n\n\n\n

After user action, it is possible, for example, create a second message confirmation window<\/strong>: confirming the address update and sending of the password re-registration link.<\/p>\n\n\n\n

EXAMPLE 01 \u2013 FLOW 2:<\/strong><\/p>\n\n\n\n

Updated address<\/em><\/strong>
Your address information has been updated. Thank you.<\/em><\/p>\n\n\n\n

\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014<\/em><\/p>\n\n\n\n

EXAMPLE 02 \u2013 FLOW 2:<\/strong><\/p>\n\n\n\n

Password Reset Link Sent!<\/em><\/strong>
Please access your email to reset your password.
Access expires in 24 hours.<\/em><\/p>\n\n\n\n

THE ending the flow returns you to the conversation window within WhatsApp<\/strong>. That's it: you've developed very useful services for users (updating their registered address or recovering their password) to use automatically without leaving the messaging app.<\/p>\n\n\n\n

See the WhatsApp account management journey here:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"
Registration and Preferences Journeys in WhatsApp Flows<\/em><\/figcaption><\/figure>\n\n\n\n

Registration and Account Management<\/strong><\/h2>\n\n\n\n

Again, as we said, it is important to emphasize that the use of such registration and account management journey<\/strong> on WhatsApp Flows does not need to be restricted to the examples cited<\/strong>; on the contrary: it is possible to develop specific features for your business, such as newsletter registration, email updates, contact preference updates or products of interest, account recovery, among others.<\/p>\n\n\n\n

The most important thing here is see Flows and WhatsApp Business API as interesting solutions <\/strong>to provide more autonomous, interactive and intelligent service.<\/p>\n\n\n\n

Discover other features and applications of WhatsApp Business API<\/strong> and revolutionize your business. Talk to one of our Consultants via WhatsApp: 0800 604 5555<\/a><\/strong><\/p>\n\n\n\n

Access other tutorials on creating journeys in WhatsApp Flows:<\/p>\n\n\n\n

READ ALSO: \u201cCreate a Quotation Journey on WhatsApp\u201d<\/a><\/strong><\/p>\n\n\n\n

READ ALSO: \u201cCreate a Customer Support Journey on WhatsApp\u201d<\/a><\/strong><\/p>\n\n\n\n

READ ALSO: \u201cCreate a Registration Journey on WhatsApp\u201d<\/a><\/strong><\/p>\n\n\n\n

READ ALSO: \u201cCreate a Satisfaction Survey Journey on WhatsApp\u201d<\/a><\/strong><\/p>\n\n\n\n

READ ALSO: \u201cCreate a Payment Reminder Journey on WhatsApp\u201d<\/a><\/strong>
<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Disponibilize servi\u00e7os de gerenciamento de conta de forma autom\u00e1tica e interativa!<\/p>","protected":false},"author":24,"featured_media":4502,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_joinchat":[],"footnotes":""},"categories":[41,389,39,373,399,400],"tags":[65,611,54,404,619,620,58,73,211,154,566],"class_list":["post-4501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atendimento","category-chatbot","category-inteligencia-artificial","category-tecnologia","category-whatsapp","category-whatsapp-api","tag-atendimento","tag-cadastro","tag-matrix","tag-matrix-go","tag-opt-in","tag-preferencias","tag-whatsapp","tag-whatsapp-api","tag-whatsapp-business","tag-whatsapp-business-api","tag-whatsapp-flows"],"acf":[],"yoast_head":"\nCrie uma Jornada de Cadastros e Prefer\u00eancias no WhatsApp - Matrix Go<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/matrixgo.ai\/en\/crie-jornada-cadastros-preferencias-whatsapp\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crie uma Jornada de Cadastros e Prefer\u00eancias no WhatsApp - 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