{"id":4371,"date":"2024-08-14T11:48:20","date_gmt":"2024-08-14T14:48:20","guid":{"rendered":"https:\/\/matrixgo.ai\/rich-cards-para-instagram\/"},"modified":"2024-08-14T11:48:20","modified_gmt":"2024-08-14T14:48:20","slug":"rich-cards-para-instagram","status":"publish","type":"post","link":"https:\/\/matrixgo.ai\/en\/rich-cards-para-instagram\/","title":{"rendered":"Rich Cards for the Instagram channel. Have you heard of them?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">You&#039;ve probably heard of it. <strong>Rich Cards associated with Google<\/strong> or even searches on the platform. <strong>Rich Cards on Instagram? That&#039;s new! Yes.<\/strong> We thus named a new <strong>messaging support feature on Instagram Direct <\/strong>which is emerging as yet another graphic option for strategic communication. Understand this new trend and how to start using it below.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Google Rich Cards<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rich Cards<\/strong> (or Enriched Cards, literal translation) is an old <strong>Google feature<\/strong> created for <strong>to make search results more attractively available<\/strong>Based on <em>rich snippets<\/em> It is possible to configure certain results so that they appear in <strong>carousels with sliding navigation<\/strong> To the right or to the left.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google introduced this visual feature in 2017 so that certain companies and businesses could leverage it to create a... <strong>Distinctive visualization that stands out with creative images and content.<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/matrixgo.ai\/wp-content\/uploads\/2024\/08\/233065-1.jpg\" alt=\"\" class=\"wp-image-2769\" style=\"width:519px;height:auto\" \/><figcaption class=\"wp-element-caption\"><em>Example of a Google Rich Card<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Google Rich Cards are available for 3 business categories: local restaurants, recipes, and movies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rich Cards for Instagram<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">So what does Instagram have to do with Rich Cards?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Based on this <strong>content presentation format using cards<\/strong>with the possibility of <strong>inclusion of images and structuring in a carousel<\/strong>The new feature has also been named Rich Card.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Now<\/strong>In addition to the possibility of direct communication between customers and companies via Facebook Messenger and\/or Instagram Direct, <strong>It is possible to structure messages on business cards.<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With a <strong>intuitive navigation <\/strong>(sliding right or left), <strong>In addition to images, these cards may contain buttons.<\/strong> to redirect to a specific website (or different websites). In fact, a <strong>A very attractive feature to further enrich your communication.<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/matrixgo.ai\/wp-content\/uploads\/2024\/08\/unnamed.png\" alt=\"\" class=\"wp-image-2770\" style=\"width:702px;height:auto\" \/><figcaption class=\"wp-element-caption\"><em>Example of a Rich Card for Instagram<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to use Rich Cards?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It&#039;s simple! By accessing the <strong><a href=\"https:\/\/matrixgo.ai\/matrix-one\/\">Chatbots &amp; AI<\/a><\/strong> from the <strong><a href=\"https:\/\/matrixgo.ai\/\">Matrix Go<\/a><\/strong>within the component <strong>Rich Cards in the stream<\/strong>, you will find fields for <strong>add text<\/strong> (which will accompany each card), a field for <strong>add footer<\/strong> (where it is possible to include an additional description), <strong>select an image<\/strong> and specify a <strong>redirect link<\/strong> Where the user will be directed when clicking on the card.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#039;s still possible. <strong>Include up to 3 buttons.<\/strong>Accessing <strong>Add button<\/strong>, the user will be able to <strong>define the text<\/strong> and <strong>button type<\/strong>, as well as yours <strong>associated link<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why use Rich Cards on Instagram?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Obviously, just because a new feature is available doesn&#039;t mean everyone is obligated to use it. <strong>Rich cards, of course, need to make sense for your business and communication style.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They are <strong>Excellent for businesses with high aesthetic appeal.<\/strong> and\/or that <strong>They benefit by highlighting product images as a way to generate desire and encourage action.<\/strong> from the user&#039;s perspective. Travel agencies, restaurants, and e-commerce in general are examples of sectors that can certainly benefit greatly from this feature.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">More than them, services and other verticals are also able to... <strong>Explore Rich Cards to enrich your communication, spark user curiosity, engage, and delight.<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Take a test<\/strong> And observe performance metrics (open rate, clicks, conversion rate) and overall customer feedback. <strong>Enjoy!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>READ ALSO: <a href=\"https:\/\/matrixgo.ai\/google-avaliacoes-canal-chatbots-ia\/\">\u201cGoogle Reviews: New Channel in Chatbots &amp; AI\u201d<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>READ ALSO: <a href=\"https:\/\/matrixgo.ai\/whatsapp-flows-o-que-e\/\">WhatsApp Flows: What is it and how to use it?<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>READ ALSO: <a href=\"https:\/\/matrixgo.ai\/mensagens-rcs\/\">What are RCS messages?<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Cart\u00f5es interativos dispostos em carrossel podem enriquecer a comunica\u00e7\u00e3o do seu neg\u00f3cio!<\/p>","protected":false},"author":24,"featured_media":4372,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_joinchat":[],"footnotes":""},"categories":[41,393,527,50,1,373],"tags":[65,194,67,118,225,343,121,535,72,93,54,113,404,536,85],"class_list":["post-4371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atendimento","category-instagram","category-marketing","category-marketing-de-vendas","category-sem-categoria","category-tecnologia","tag-atendimento","tag-bots","tag-chatbots","tag-comunicacao","tag-comunicacao-digital","tag-google","tag-instagram","tag-instagram-direct","tag-inteligencia-artificial","tag-marketing","tag-matrix","tag-matrix-do-brasil","tag-matrix-go","tag-rich-cards","tag-vendas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rich Cards para o canal Instagram. 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