{"id":4347,"date":"2024-06-24T17:31:22","date_gmt":"2024-06-24T20:31:22","guid":{"rendered":"https:\/\/matrixgo.ai\/whatsapp-flows-o-que-e\/"},"modified":"2024-06-24T17:31:22","modified_gmt":"2024-06-24T20:31:22","slug":"whatsapp-flows-o-que-e","status":"publish","type":"post","link":"https:\/\/matrixgo.ai\/en\/whatsapp-flows-o-que-e\/","title":{"rendered":"WhatsApp Flows: What is it and how to use it?"},"content":{"rendered":"<p>It is not today that we observe the efforts of <strong>WhatsApp<\/strong> to empower the app with countless features and functionalities that leave users hooked and \u201ctrapped\u201d within the app. Following a trend of <strong>creating a \u201csuperapp\u201d<\/strong>, the idea is that users definitely don&#039;t need to leave the app for anything \u2013 whether it&#039;s making a payment, scheduling an appointment, editing a text \u2013 absolutely everything would be possible to do on WhatsApp. Therefore, <strong>WhatsApp Flows<\/strong> appears as a significant step in this trajectory. Have you heard of it? <strong>Understand what it is and how to use it<\/strong> next.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>WhatsApp Flows<\/strong><\/h2>\n\n\n\n<p>THE <strong>WhatsApp Flows<\/strong> is a <strong>resource created by Meta and made available to companies within WhatsApp Business,<\/strong> as a way of <strong>enrich interactions between businesses and users<\/strong>. A portal to <strong>interactive experiences in the conversational interface<\/strong> WhatsApp family.<\/p>\n\n\n\n<p>It is possible <strong>create a multitude of experiences<\/strong> rich in-app features (from scheduling to registrations) allowing for improved task completions within the app itself \u2013 more interaction and fewer dropouts and conversation abandonments.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Interactive Conversations<\/strong><\/h2>\n\n\n\n<p>Following the official announcement of the Meta, three main uses for WhatsApp Flows were made available. Follow along:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Capture of New Registrations<\/h3>\n\n\n\n<p>If it is essential to have a strong generation of leads (potential customers) to grow, <strong>WhatsApp made this acquisition easier<\/strong> driving growth through functionality <strong>registration fields<\/strong>.<\/p>\n\n\n\n<p>It is possible <strong>create and make available a registration form<\/strong> internally on WhatsApp with fast and secure data collection.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/matrixgo.ai\/wp-content\/uploads\/2020\/06\/B1.jpeg\" alt=\"\" class=\"wp-image-2714\" style=\"width:754px;height:auto\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Use it not only to win new customers, but to <strong>generate signups for newsletters, events and promotions<\/strong>; and also to <strong>registrations with offers and rewards<\/strong> customized.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Reservations and Scheduling<\/h3>\n\n\n\n<p>It just got even easier <strong>provide appointments and reservations<\/strong>, now within WhatsApp itself. For the customer, the process is much faster and more dynamic.<\/p>\n\n\n\n<p>For companies, <strong>you can customize the booking process and control everything<\/strong> with even more assertiveness.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/matrixgo.ai\/wp-content\/uploads\/2024\/06\/b2.jpg\" alt=\"\" class=\"wp-image-2715\" style=\"width:763px;height:auto\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Ideal for <strong>different business segments<\/strong>: medical consultations, technical visits for installation and\/or maintenance, table reservations in restaurants, agenda blocking for freelance professionals, among others.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Budgets and Projects<\/h3>\n\n\n\n<p>A strong factor in page abandonment and dropout is when a sales process on WhatsApp ends with a link directing users to a website or page with a form to request a quote.<\/p>\n\n\n\n<p>The news is that <strong>WhatsApp Flow brings closing closer to the user by providing real-time quotes <\/strong>for services in the most diverse sectors. It is <strong>churn reduction and retention<\/strong> guaranteed!<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/matrixgo.ai\/wp-content\/uploads\/2024\/06\/b3.jpg\" alt=\"\" class=\"wp-image-2716\" style=\"width:749px;height:auto\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Bank loans, insurance policies, architectural projects and even freelance professional services \u2013 <strong>everyone can benefit from the novelty<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>WhatsApp Flows + Chatbots &amp; AI<\/strong><\/h2>\n\n\n\n<p>And you want to know the best part? Our platform <strong><a href=\"https:\/\/matrixgo.ai\/matrix-one\/\">Chatbots &amp; AI<\/a><\/strong> already <strong>offers this functionality<\/strong> and the <strong>creation of Meta flows<\/strong> there it is easy and intuitive.<\/p>\n\n\n\n<p>In <strong>Goal<\/strong> &gt; <strong>WhatsApp Streams<\/strong> &gt; in the tab <strong>Screens<\/strong>, you can now create forms in a simplified way. Simply fill in the predefined fields and continue with the entire assembly process.<\/p>\n\n\n\n<p>You can return to the JSON code construction format whenever you want by clicking <strong>Convert to Json<\/strong>.<\/p>\n\n\n\n<p>And more: with the {#WHATS_FLOW} variable, it is possible to integrate the data provided\/filled in by the contact into the platform&#039;s Flow, ensuring an even more complete experience.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/matrixgo.ai\/wp-content\/uploads\/2019\/09\/imagem-2.png\" alt=\"\" class=\"wp-image-2717\" style=\"width:779px;height:auto\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>After creating a Meta Flow in Chatbots &amp; AI, you can also easily insert it into other Platform flows. Simply select the component <strong>Message<\/strong> of Flow, the <strong>Interactive Message<\/strong> previously registered.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/matrixgo.ai\/wp-content\/uploads\/2024\/06\/imagem-4.png\" alt=\"\" class=\"wp-image-2718\" style=\"width:777px;height:auto\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Have you created an HSM message template? You can include your new WhatsApp Flow in a button. Simply select <strong>WhatsApp Flow<\/strong> in the option <strong>+Add a button<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/matrixgo.ai\/wp-content\/uploads\/2024\/06\/imagem-5.png\" alt=\"\" class=\"wp-image-2719\" style=\"width:724px;height:auto\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>And finally, <strong>your own agents can forward the new Meta Flows while they chat<\/strong> with users. Available in the Interactive Messages Menu, in the Agent Panel (Text Box &gt; Conversation Bubble).<\/p>\n\n\n\n<p>The most important thing, therefore, is to understand that the <strong>WhatsApp Flows is another interesting feature to be explored by different companies and businesses.<\/strong>. It allows <strong>consolidate services directly into the chat app<\/strong>, <strong>generating even more retention and a better interactive experience<\/strong> for users. Everyone wins. Start using Flows now!<\/p>\n\n\n\n<p>Not a Matrix customer yet? Want to automate your customer service and chat professionally via WhatsApp? We can help! <strong>Talk to a Consultant here: <a href=\"https:\/\/api.whatsapp.com\/send\/?phone=558006045555&amp;text=Ol%C3%A1%2C+eu+gostaria+de+mais+informa%C3%A7%C3%B5es&amp;type=phone_number&amp;app_absent=0\">0800 604 5555<\/a><\/strong><\/p>\n\n\n\n<p><strong>READ ALSO: <a href=\"https:\/\/matrixgo.ai\/mensagens-rcs\/\">\u201cWhat are RCS Messages?\u201d<\/a><\/strong><\/p>\n\n\n\n<p><strong>READ ALSO: <a href=\"https:\/\/matrixgo.ai\/meta-ia-para-anunciantes\/\">\u201cGoal: AI for Advertisers\u201d<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>New WhatsApp Business feature promises to transform interactions between businesses and users! Learn more!<\/p>","protected":false},"author":24,"featured_media":4348,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_joinchat":[],"footnotes":""},"categories":[41,389,39,50,367,373,399,400,45],"tags":[515,70,65,516,155,67,517,518,217,72,103,54,404,313,410,142,519,85,58,520],"class_list":["post-4347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atendimento","category-chatbot","category-inteligencia-artificial","category-marketing-de-vendas","category-meta","category-tecnologia","category-whatsapp","category-whatsapp-api","category-whatsapp-enterprise","tag-agendamentos","tag-ai","tag-atendimento","tag-cadastros","tag-chatbot","tag-chatbots","tag-flows","tag-fluxo","tag-ia","tag-inteligencia-artificial","tag-leads","tag-matrix","tag-matrix-go","tag-meta","tag-orcamentos","tag-retencao","tag-superapp","tag-vendas","tag-whatsapp","tag-whatsapp-flow"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WhatsApp Flows: O que \u00e9 e como usar? - Matrix Go<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/matrixgo.ai\/en\/whatsapp-flows-o-que-e\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WhatsApp Flows: O que \u00e9 e como usar? - Matrix Go\" \/>\n<meta property=\"og:description\" content=\"Novo recurso do WhatsApp Business promete transformar intera\u00e7\u00f5es entre empresas e usu\u00e1rios! 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