{"id":4253,"date":"2024-03-13T18:08:46","date_gmt":"2024-03-13T21:08:46","guid":{"rendered":"https:\/\/matrixgo.ai\/tendencias-comportamento-consumidor\/"},"modified":"2024-03-13T18:08:46","modified_gmt":"2024-03-13T21:08:46","slug":"tendencias-comportamento-consumidor","status":"publish","type":"post","link":"https:\/\/matrixgo.ai\/en\/tendencias-comportamento-consumidor\/","title":{"rendered":"5 Trends in Consumer Behavior"},"content":{"rendered":"<p><em>&quot;Consumers are more demanding.&quot;<br>&quot;Consumers don&#039;t take NO for an answer.&quot;<br>&quot;The customer is always right.&quot;<\/em><\/p>\n\n\n\n<p>Are such concepts really absolute truths and can they attest to consumer behavior? Indeed, the topic is challenging, and new ideas, well-founded or not, are constantly emerging, challenging managers and marketing professionals to manage their respective brands. Constant changes in the digital world (with the <strong>omnipresent Artificial Intelligence<\/strong>Events in the world, both real-world (the pandemic, for example), reveal new behavioral trends. Therefore, we have listed them below. <strong>5 trends in consumer behavior<\/strong> Things you need to know. Stay tuned!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Consumers are more sensitive.<\/strong><\/h2>\n\n\n\n<p>It may seem like a general perception, but the <a href=\"https:\/\/www.edelman.com.br\/estudos\/edelman-trust-barometer-2020-confianca-nas-marcas\">Edelman Trust Barometer Special Report 2020<\/a> confirmed: <strong>People are feeling more vulnerable and worried.<\/strong> with their physical, mental, and financial health. And this is reflected in their respective purchasing behavior \u2013 they feel <strong>more inclined to buy from brands that are humanized, transparent, and empathetic<\/strong>.<\/p>\n\n\n\n<p>They are also looking for a <strong>complete superior experience<\/strong>This is not only related to the quality of service, but to all points of contact with the brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Consumers share their experiences with others.<\/strong><\/h2>\n\n\n\n<p>Consumers today are fully aware of their power and the role and importance of competition; they use this to their advantage.<\/p>\n\n\n\n<p>According to research <a href=\"https:\/\/www.criteo.com\/br\/blog\/pesquisa-de-comportamento-do-consumidor-online-shopper-story-brasil-2020\/\">Shopper Store Criteo<\/a>, <strong>56% of consumers say they share negative experiences on social media.<\/strong>; while 41% share their positive experiences.<\/p>\n\n\n\n<p>Such accounts have power and <strong>They have a huge impact on other users&#039; purchasing decisions.<\/strong>...and of course, it can either elevate a brand or destroy its reputation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Consumers want to see a clear position.<\/strong><\/h2>\n\n\n\n<p>The same Eldeman survey revealed that <strong>65% of consumers stopped buying from a brand that remained silent.<\/strong> faced with a situation and\/or problem where one needs to take a stand.<\/p>\n\n\n\n<p>The days of being free from opinions and positions are therefore gone. <strong>Environmental, social and political agendas<\/strong> (if they make sense) <strong>These issues need to be addressed by brands.<\/strong>Consumers are more inclined to buy from companies that share the same positions and ideologies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Online ads convert more young people.<\/strong><\/h2>\n\n\n\n<p>The Criteo Shopper Store survey revealed that <strong>preponderance of online advertising<\/strong> \u2013 still quite important in companies&#039; marketing strategies. <strong>3 out of 4 people click on ads.<\/strong> when they browse the internet with the goal of discovering new brands and products.<\/p>\n\n\n\n<p>You <strong>Consumers from Generations X and Y are the most likely to interact with such advertisements.<\/strong>Traditional advertising (magazines, radio, newspapers) tends to attract older generations more easily.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Consumers are looking for a personalized customer service experience.<\/strong><\/h2>\n\n\n\n<p>With a large amount of data at hand, the <strong>Consumers understand that companies are empowered to provide truly personalized experiences.<\/strong>.<\/p>\n\n\n\n<p>We need to go beyond demographic segmentation or purchase frequency. Consumers expect customer service agents to... <strong>recognize purchasing behaviors and anticipate desires and tastes<\/strong> personal.<\/p>\n\n\n\n<p><strong>Purchase suggestions<\/strong>When successful, they have almost a 90% chance of being converted into purchases.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Putting it into practice<\/strong><\/h2>\n\n\n\n<p>And when we talk about a personalized customer service experience, nothing beats having a... <strong>integrated digital communication system with Artificial Intelligence<\/strong>.<\/p>\n\n\n\n<p>That&#039;s the secret of <strong><a href=\"https:\/\/matrixgo.ai\/matrix-one\/\">Chatbots &amp; AI<\/a><\/strong> from the <strong><a href=\"https:\/\/matrixgo.ai\/\">Matrix Go<\/a><\/strong>Unify more than 20 customer service channels into a single platform, use AI to automate conversations, and have access to strategic data for... <strong>to create unique experiences for each consumer.<\/strong>. <a href=\"https:\/\/api.whatsapp.com\/send\/?phone=558006045555&amp;text=Ol%C3%A1%2C+eu+gostaria+de+mais+informa%C3%A7%C3%B5es&amp;type=phone_number&amp;app_absent=0\">Speak to a Consultant<\/a> To learn more.<\/p>\n\n\n\n<p>It&#039;s important to note that these consumer behavior trends are just a few (quickly identifiable) that make up a mix of behaviors that undergo seasonal changes, updates, and adaptations. Therefore, it&#039;s always very important... <strong>Pay close attention to the signals sent by your buyers.<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>What does the consumer think? Personalization? Or do they want shareable experiences? We&#039;ve listed 5 Consumer Behavior Trends you need to know!<\/p>","protected":false},"author":24,"featured_media":4254,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_joinchat":[],"footnotes":""},"categories":[41,39,373,96],"tags":[70,65,67,416,226,72,93,54,85],"class_list":["post-4253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atendimento","category-inteligencia-artificial","category-tecnologia","category-vendas","tag-ai","tag-atendimento","tag-chatbots","tag-comportamento-do-consumidor","tag-consumidor","tag-inteligencia-artificial","tag-marketing","tag-matrix","tag-vendas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Tend\u00eancias sobre o Comportamento do Consumidor - Matrix Go<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/matrixgo.ai\/en\/tendencias-comportamento-consumidor\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Tend\u00eancias sobre o Comportamento do Consumidor - Matrix Go\" \/>\n<meta property=\"og:description\" content=\"O que pensa o consumidor? 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