{"id":3920,"date":"2023-03-24T17:40:31","date_gmt":"2023-03-24T20:40:31","guid":{"rendered":"https:\/\/matrixgo.ai\/whatsapp-business-altera-modelo-de-cobranca\/"},"modified":"2023-03-24T17:40:31","modified_gmt":"2023-03-24T20:40:31","slug":"whatsapp-business-altera-modelo-de-cobranca","status":"publish","type":"post","link":"https:\/\/matrixgo.ai\/en\/whatsapp-business-altera-modelo-de-cobranca\/","title":{"rendered":"WhatsApp Business changes its billing model."},"content":{"rendered":"<p>THE <a href=\"https:\/\/about.meta.com\/br\/\" target=\"_blank\" rel=\"noreferrer noopener\">Goal<\/a> announced a few weeks ago that it will be making some changes to <strong>The WhatsApp Business Platform API uses a pricing model based on customer service conversations.<\/strong> The new pricing model for WhatsApp API includes two fees: one per session and one per conversation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Types of billing<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>If you are developing for yourself or your organization, not on behalf of a client, you will be able to add a credit card to your WhatsApp Business account. Credit card payment is available if you are in one of the supported countries.<\/p>\n\n\n\n<p>If you are a WhatsApp Business solution provider, you may be able to apply for a line of credit for your WhatsApp Business account.<\/p>\n\n\n\n<p>If your company doesn&#039;t have a payment method and exceeds one thousand messages per month, you will not be able to send or receive messages.<\/p>\n\n\n\n<p>If you have a business solution provider (BSP), you should contact them directly to coordinate payment.<\/p>\n\n\n\n<p>SEE ALSO: <a href=\"https:\/\/matrixgo.ai\/como-conquistar-selo-verde-whatsapp\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cHow to get the WhatsApp green badge?\u201d<\/a><\/p>\n\n\n\n<p>SEE ALSO: <a href=\"https:\/\/matrixgo.ai\/como-alavancar-as-vendas-pelo-whatsapp\/\" target=\"_blank\" rel=\"noreferrer noopener\">&quot;How to boost sales through WhatsApp?&quot;<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How will the payment be made?<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>A conversation begins when the first business message is delivered and ends 24 hours later. The first message can be sent by the business (business-initiated) or be a reply to a user message. With the conversation-based pricing model, WhatsApp Business Platform conversations fall into two categories, with different billing types:<\/p>\n\n\n\n<p><strong>Initiated by the user:<\/strong>&nbsp;A conversation that is initiated in response to a user message. Whenever a company responds to a user during the 24-hour customer service window, that message will be associated with a user-initiated conversation. Companies can send messages in any format during this 24-hour window.<\/p>\n\n\n\n<p><strong>Initiated by the company:<\/strong>&nbsp;A conversation initiated by a company, which sends a message to a user outside of the 24-hour customer service window. Messages that start a company-initiated conversation need a message template.<\/p>\n\n\n\n<p>Prices for conversations initiated by businesses and those initiated by users vary depending on the market (country or region). <strong>Call charges are based on the recipient&#039;s country code.<\/strong>You can view pricing details on the conversation-based pricing card, along with examples of conversation flows and related charges.<\/p>\n\n\n\n<p><strong>All conversations are measured in fixed 24-hour sessions.<\/strong>Except for conversations with a free entry point. The conversation begins when the company&#039;s first message is delivered, either on its own initiative or as a response to the customer. <strong>The company and users can exchange as many messages as they want.<\/strong> (including template messages) during a 24-hour session without incurring additional charges. <strong>There will be a single charge for each session.<\/strong><\/p>\n\n\n\n<p><strong>Call charges are based on the user&#039;s country code.<\/strong> In this case, the user is the customer with whom the company is communicating. The rates of conversations initiated by businesses and by users vary depending on the country or region.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Other types of conversations<\/strong><\/h2>\n\n\n\n<p><strong>Free conversations<\/strong> \u2013 The first 1,000 conversations each month are free. This way, you can create experiences that customers will love before paying for them. Each WhatsApp Business (WABA) account will receive 1,000 free conversations per month that can be initiated by the business or the user. This benefit is provided at the WABA level. Therefore, even if the account has multiple numbers attached, the limit of free conversations will still be 1,000. The limit of free conversations is reset each month according to the time zone associated with the WABA.<\/p>\n\n\n\n<p><strong>Conversations with free entry points<\/strong> Conversations are free when a user contacts the business using a call-to-action button in click-to-WhatsApp ads or a Facebook Page on Android or iOS devices. Conversations with a free entry point last 72 hours and can only be initiated by users. We will charge for subsequent conversations between the business and the same user that were not initiated from a free entry point. For click-to-WhatsApp ads, standard pricing applies. The conversation itself is free, but the ad is charged.<\/p>\n\n\n\n<p><strong>Conversation window \u2013 24h to 72h<\/strong><\/p>\n\n\n\n<p>The window through which a company can send messages to users and be <strong>The one-time charge will increase from 24 to 72 hours.<\/strong>However, this only applies to Service or Customer Support Messages and when the customer contacts the company through a click-through ad on Instagram or Facebook. <strong>The extension of this window has been in effect since the beginning of March 2023.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The 4 new message types<\/strong><\/h2>\n\n\n\n<p>WhatsApp is changing the way it charges for conversations between customers and businesses. Until now, its pricing models have been based on who sends the first message: the customer or the business. Now, starting June 1, 2023, the price will vary according to the type of message.<\/p>\n\n\n\n<p><strong>Message types<\/strong><\/p>\n\n\n\n<p>Marketing Messages<strong> &#8211;<\/strong> Conversations initiated by the company for sales purposes, and announcements of offers and new products.<\/p>\n\n\n\n<p><strong>Useful Messages<\/strong> \u2013 Conversations initiated by the company for sending invoices and order updates.<\/p>\n\n\n\n<p><strong>Authentication Messages<\/strong> \u2013 Conversations initiated by the company to authenticate users with passwords and recover accounts.<\/p>\n\n\n\n<p><strong>Service or Customer Service Messages<\/strong> \u2013 Conversations initiated by the user.<\/p>\n\n\n\n<p><strong>It&#039;s important to remember that any message not clearly categorized as one of the four will automatically be considered a Marketing Message.<\/strong><\/p>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">The Values \u2013 Effective June 1, 2023<\/mark><\/p>\n\n\n\n<p><strong>Marketing Messages<\/strong> They will increase from 0.05 cents to 0.0625 cents. <strong>Useful Messages<\/strong> They will decrease from 0.05 cents to 0.035 cents.<\/p>\n\n\n\n<p><strong>Service or Customer Service Messages<\/strong> They remain at the same value of 0.03 cents of a dollar. <strong>Authentication Messages<\/strong> They do not yet have a defined value.<\/p>\n\n\n\n<p><strong>Important information!<\/strong><\/p>\n\n\n\n<p>As soon as the <strong>M<\/strong>eta release the APIs related to the changes, <strong>We will make the changes to the OMINI reports.<\/strong>.<\/p>\n\n\n\n<p>THE\u00a0<a href=\"https:\/\/www.matrixdobrasil.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">Matrix<\/a>\u00a0 [The company] is attentive to all these changes in order to offer a quality service to its clients. Still have questions? Talk to a Matrix Consultant and learn more:\u00a0<a href=\"https:\/\/api.whatsapp.com\/send?phone=5508006045555\" target=\"_blank\" rel=\"noreferrer noopener\">0800 604 5555.<\/a><\/p>\n\n\n\n<p>READ ALSO: <a href=\"https:\/\/matrixgo.ai\/brasil-lidera-em-ataques-de-phishing-por-whatsapp\/\" target=\"_blank\" rel=\"noreferrer noopener\">&#8220;<strong>Brazil leads in phishing attacks via WhatsApp.<\/strong>&#8220;<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Meta announced a few weeks ago that it will be making some changes to the WhatsApp Business Platform API using a pricing model based on customer service conversations. The new WhatsApp API pricing model includes two types of charges: one per session and one per conversation. Billing Types: If you are developing for yourself or for [\u2026]<\/p>","protected":false},"author":1,"featured_media":3921,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_joinchat":[],"footnotes":""},"categories":[41,363,50,367,1,96,45],"tags":[70,65,155,67,72,54,113,55,85,58],"class_list":["post-3920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atendimento","category-e-commerce","category-marketing-de-vendas","category-meta","category-sem-categoria","category-vendas","category-whatsapp-enterprise","tag-ai","tag-atendimento","tag-chatbot","tag-chatbots","tag-inteligencia-artificial","tag-matrix","tag-matrix-do-brasil","tag-omini","tag-vendas","tag-whatsapp"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WhatsApp Business altera modelo de cobran\u00e7a - Matrix Go<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/matrixgo.ai\/en\/whatsapp-business-altera-modelo-de-cobranca\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WhatsApp Business altera modelo de cobran\u00e7a - Matrix Go\" \/>\n<meta property=\"og:description\" content=\"O Meta anunciou, h\u00e1 algumas semanas, que ir\u00e1 fazer algumas mudan\u00e7as na API da Plataforma do WhatsApp Business usando um modelo de pre\u00e7os baseados em conversas de atendimento. A novidade no modelo de pre\u00e7os do\u00a0WhatsApp API\u00a0inclui duas taxas de cobran\u00e7a e por sess\u00e3o de conversas. Tipos de cobran\u00e7a Se estiver desenvolvendo para voc\u00ea ou para [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/matrixgo.ai\/en\/whatsapp-business-altera-modelo-de-cobranca\/\" \/>\n<meta property=\"og:site_name\" content=\"Matrix Go\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-24T20:40:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/matrixgo.ai\/wp-content\/uploads\/2023\/03\/WhatsApp-altera-modelo-de-cobranca.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"vimedigital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"vimedigital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/matrixgo.ai\/whatsapp-business-altera-modelo-de-cobranca\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/matrixgo.ai\/whatsapp-business-altera-modelo-de-cobranca\/\"},\"author\":{\"name\":\"vimedigital\",\"@id\":\"https:\/\/matrixgo.ai\/en\/#\/schema\/person\/83d09a848afd00ba71bcb7bdb0350dff\"},\"headline\":\"WhatsApp Business altera modelo de cobran\u00e7a\",\"datePublished\":\"2023-03-24T20:40:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/matrixgo.ai\/whatsapp-business-altera-modelo-de-cobranca\/\"},\"wordCount\":1169,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/matrixgo.ai\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/matrixgo.ai\/whatsapp-business-altera-modelo-de-cobranca\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/matrixgo.ai\/wp-content\/uploads\/2023\/03\/WhatsApp-altera-modelo-de-cobranca.jpeg\",\"keywords\":[\"AI\",\"atendimento\",\"chatbot\",\"chatbots\",\"Intelig\u00eancia Artificial\",\"Matrix\",\"matrix do brasil\",\"OMINI\",\"vendas\",\"WhatsApp\"],\"articleSection\":[\"Atendimento\",\"E-commerce\",\"Marketing de Vendas\",\"Meta\",\"Sem categoria\",\"Vendas\",\"WhatsApp Enterprise\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/matrixgo.ai\/whatsapp-business-altera-modelo-de-cobranca\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/matrixgo.ai\/whatsapp-business-altera-modelo-de-cobranca\/\",\"url\":\"https:\/\/matrixgo.ai\/whatsapp-business-altera-modelo-de-cobranca\/\",\"name\":\"WhatsApp Business altera modelo de cobran\u00e7a - 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