{"id":3836,"date":"2022-10-13T17:40:40","date_gmt":"2022-10-13T20:40:40","guid":{"rendered":"https:\/\/matrixgo.ai\/vendas-whatsapp-pode-e-nao-pode\/"},"modified":"2022-10-13T17:40:40","modified_gmt":"2022-10-13T20:40:40","slug":"vendas-whatsapp-pode-e-nao-pode","status":"publish","type":"post","link":"https:\/\/matrixgo.ai\/en\/vendas-whatsapp-pode-e-nao-pode\/","title":{"rendered":"Sales on WhatsApp: what you can and can't do!"},"content":{"rendered":"

The world's most famous and widely used messaging app has become... A strategic and fundamental tool for various businesses.<\/strong> that seek to attract customers, engage, and sell through the app. The possibilities are numerous and quite attractive (from the point of view of results and cost). However, the territory is far from being "no man's land." Meta, the owner of WhatsApp, establishes clear guidelines that need to be followed<\/strong>Otherwise, your account may be blocked or penalized. Selling on WhatsApp: what you can and can't do!<\/strong> Discover all the details below.<\/p>\n\n\n\n

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Versions: WhatsApp<\/h2>\n\n\n\n

WhatsApp, WhatsApp Business, and WhatsApp Business API! They are... three variations <\/strong>which cause confusion and often confuse. <\/p>\n\n\n\n

THE WhatsApp<\/strong> There's no mystery: it's the entry-level version of the messaging app. As for... WhatsApp Business<\/strong> It emerged as a way to help business owners and micro-entrepreneurs who want a version with greater security and more features for professional communication. The Business version is free and can be downloaded from the Google Play Store (Android) or Apple Store (iOS).<\/p>\n\n\n\n

Among the main features<\/strong> WhatsApp Business includes: quick answers<\/strong>, which allow businesses to configure predefined texts, making customer service faster; a availability of the business profile<\/strong>which allows the company to enter more complete data in an organized and easily accessible way on the platform; and the metrics<\/strong>, displayed on an intuitive dashboard, where it is possible to track messages sent, received, and read by customers.<\/p>\n\n\n\n

However, companies that already use the Business version of WhatsApp, and that have a high volume of service<\/strong> they can choose to WhatsApp Business API<\/strong>The API (paid version) enhances support and functionalities for medium and large businesses. Key features include, for example, the ability to... obtaining a verification seal<\/strong> and the chance of Chatbot integration<\/strong>In order to serve customers better and faster.<\/p>\n\n\n\n

READ ALSO: What is an API?<\/a><\/strong><\/p>\n\n\n\n

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Chatbots and WhatsApp Business API<\/h2>\n\n\n\n

Without a doubt, the biggest advantage of the paid version of the app is the ability to... Integration of customer service robots (Chatbots)<\/strong> to the flow of communication. <\/p>\n\n\n\n

The functionality ensures not only Greater agility and dynamism for businesses with a high volume of customer service.<\/strong>, but it also allows you to make available a 24-hour service<\/strong>7 days a week, all year round.<\/p>\n\n\n\n

Highly efficient, chatbots require considerably lower investments <\/strong>In comparison, for example, to the physical expansion of a call center, training, and customer service team.<\/p>\n\n\n\n

THE Brazilian Matrix <\/a><\/strong>and leader in artificial intelligence<\/strong> and develops and manages Chatbots<\/strong> and VoiceBots<\/strong> (voice-based customer service robots) for various customer service channels, including the WhatsApp Business API<\/a><\/strong>Learn more here!<\/p>\n\n\n\n

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Sales on WhatsApp Business API<\/h2>\n\n\n\n

Here's the question: "Can I sell on WhatsApp?"<\/strong><\/p>\n\n\n\n

It's difficult to formulate an objective answer! On the one hand, understand that Sending promotions to app users is NOT allowed.<\/strong>Therefore, that unmissable discount, sale, or promotion from your business cannot be extensively communicated on WhatsApp. Other restrictions to know<\/strong>:<\/p>\n\n\n\n