{"id":3747,"date":"2021-06-24T15:54:22","date_gmt":"2021-06-24T18:54:22","guid":{"rendered":"https:\/\/matrixgo.ai\/bom-atendimento-cliente\/"},"modified":"2021-06-24T15:54:22","modified_gmt":"2021-06-24T18:54:22","slug":"bom-atendimento-cliente","status":"publish","type":"post","link":"https:\/\/matrixgo.ai\/en\/bom-atendimento-cliente\/","title":{"rendered":"Good Customer Service"},"content":{"rendered":"<p>Increasingly, the difference between good customer service and self-serving\/sales-focused service is becoming the deciding factor in the success or failure of many businesses. <strong>It is no longer possible to define good customer service simply as &quot;being available&quot; to your customers.<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Loyal Customers are a Success Story<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Highlighting sectors and services with subscriptions and\/or recurring payments, such as the provider market and <strong>SaaS<\/strong> (<em>software as a service<\/em>(in translation: software as a service), it is observed <strong>heavy reliance on customer retention<\/strong>In other words, for these companies, <strong>Customer retention is fundamental.<\/strong>.<\/p>\n<p>Even more so if we consider the absence of loyalty contracts and\/or sectors inflated by strong direct price competition \u2013 <strong>Your customer service can be the difference between a customer staying with or leaving your company.<\/strong>.<\/p>\n<p><strong>To combat this rejection and its respective <a href=\"https:\/\/www.google.com\/search?q=Churn+rate&amp;rlz=1C1GCEA_enBR938BR938&amp;ei=63_UYKbCOK6p1sQPvc6S2A0&amp;oq=Churn+rate&amp;gs_lcp=Cgdnd3Mtd2l6EAMyBQgAELEDMgIIADICCAAyAggAMgIIADICCAAyAggAMgIIADICCAAyAggAOgQIABBDOggILhCxAxCDAToICAAQsQMQgwE6CwguELEDEMcBEKMCOggILhDHARCjAjoNCC4QxwEQowIQQxCTAjoFCC4QsQM6BwgAELEDEEM6CgguEMcBEKMCEEM6BAgAEApKBAhBGABQ6o4CWNSbAmDnnwJoAHACeACAAaUBiAG2C5IBBDAuMTGYAQCgAQGqAQdnd3Mtd2l6wAEB&amp;sclient=gws-wiz&amp;ved=0ahUKEwjm47bnp7DxAhWulJUCHT2nBNsQ4dUDCA4&amp;uact=5\" target=\"_blank\" rel=\"noopener\"><em>Churn Rate<\/em><\/a><\/strong> <strong>(Cancellation Rate) becomes paramount for the survival of the business.<\/strong> in the long term. More than that, if we take into account the <a href=\"https:\/\/www.google.com\/search?q=Custo+de+Aquisi%C3%A7%C3%A3o+do+Cliente&amp;rlz=1C1GCEA_enBR938BR938&amp;ei=3H_UYMyXFeXc1sQPwLqUeA&amp;oq=Custo+de+Aquisi%C3%A7%C3%A3o+do+Cliente&amp;gs_lcp=Cgdnd3Mtd2l6EAMyAggAMgYIABAWEB4yBggAEBYQHjIGCAAQFhAeMgYIABAWEB4yBggAEBYQHjoECAAQQzoICC4QsQMQgwE6CggAELEDEIMBEEM6BQgAELEDOgUILhCxAzoFCAAQyQM6BQgAEJIDOgQIABAKSgQIQRgAUN4tWOxoYPdsaABwAngAgAHCAogB_B-SAQgwLjI5LjAuMZgBAKABAaoBB2d3cy13aXrAAQE&amp;sclient=gws-wiz&amp;ved=0ahUKEwjM9f_fp7DxAhVlrpUCHUAdBQ8Q4dUDCA4&amp;uact=5\" target=\"_blank\" rel=\"noopener\"><strong>CAC<\/strong><\/a> (Customer Acquisition Cost) increasingly high, <strong>Your business needs to retain the customer for at least a certain period of time.<\/strong> to pay for this investment.<\/p>\n<p>Therefore, there is definitely nothing new in the maxim that <strong>It&#039;s cheaper to retain and build loyalty with an existing customer than to acquire a new one!<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Customer Success<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>The news (admittedly not so new) is that <strong>Your customer service is what will help you build loyalty and retain customers, contributing to the financial health of your business.<\/strong>.<\/p>\n<p>But how? <strong>What is good customer service?<\/strong><\/p>\n<p>Have you heard of <strong>Customer Success (CS or Customer Success)<\/strong>A key area of focus in the most modern companies with the <strong>The function is to help the client succeed with their product or service.<\/strong>. <strong>Solving the customer&#039;s problem by adapting the solution to their business and expectations is the function of this sector.<\/strong>, which works so that everyone wins (<em>all win<\/em>).<\/p>\n<p>Therefore, pushing a product or service onto the customer and letting them contact you if they have any questions is a support and after-sales practice that is no longer well regarded in the market. <strong>Customer Success is proactive: it seeks to anticipate the questions and problems that may and should arise.<\/strong>He positions himself as a <strong>active client consultant<\/strong> who is there to help you get the most benefit from your product\/service.<\/p>\n<p><strong>A happy and satisfied customer is a customer for life!<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Feedback: Satisfaction Surveys<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>But is your Customer Success really delighting your clientele? And your product or service \u2013 does it meet buyer expectations? What can be improved and\/or corrected?<\/p>\n<p><strong>Listening to the customer is essential!<\/strong> And obtaining this constant feedback is yet another task of Customer Success. <strong>Customer satisfaction surveys (quantitative or qualitative) are important mechanisms for obtaining data and... <em>insights<\/em> about your business<\/strong>.<\/p>\n<p>Planning, preparing, and distributing these customer satisfaction surveys has always been a laborious task for the sector. However, new ones are emerging every day. <strong>Automation tools emerge to simplify<\/strong> this dynamic. The <strong><a href=\"https:\/\/matrixgo.ai\/recovery\/\" target=\"_blank\" rel=\"noopener\">RECOVERY<\/a><\/strong>, platform of <a href=\"https:\/\/matrixgo.ai\/\" target=\"_blank\" rel=\"noopener\"><strong>Matrix Brazil<\/strong><\/a>For example, in addition to automated billing, <strong>It enables the configuration of highly personalized satisfaction surveys.<\/strong>.<\/p>\n<p><strong>Good customer service today means service that is concerned with the problems and needs of the customer!<\/strong> This service is proactive, consultative, conciliatory, and eager for feedback! It&#039;s simple: <strong>Achieve success for your client and ensure the success and longevity of your business!<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Recovery<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>So, if you&#039;re interested in creating and sending <strong>Satisfaction Surveys<\/strong> automatically, with access to complete data and reports, and also campaigns of <strong>Debt Collection from Overdue Accounts and Debtors<\/strong> &#8211; <strong>Learn more about the platform. <a href=\"https:\/\/matrixgo.ai\/recovery\/\" target=\"_blank\" rel=\"noopener\">RECOVERY<\/a><\/strong>Please fill in your details below, and a consultant will contact you.<\/p>\n<p><script src=\"\/\/js.hsforms.net\/forms\/shell.js\" type=\"text\/javascript\" charset=\"utf-8\"><\/script><br \/>\n<script>\n  hbspt.forms.create({\nregion: \"na1\",\nportalId: \"7177859\",\nformId: \"1d25a393-2d77-4a92-84ca-03254ca7a70f\"\n});\n<\/script><\/p>","protected":false},"excerpt":{"rendered":"<p>Como implementar o bom atendimento ao cliente? O Customer Success \u00e9 a forma proativa de encantar clientes de forma que todos saem ganhando.<\/p>","protected":false},"author":1,"featured_media":3748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_joinchat":[],"footnotes":""},"categories":[41,50,96],"tags":[65,66,136,86,137,138,91,139,140,141,142,143,144,95],"class_list":["post-3747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atendimento","category-marketing-de-vendas","category-vendas","tag-atendimento","tag-automacao","tag-cac","tag-cliente","tag-cobranca","tag-customer","tag-customer-success","tag-fidelidade","tag-pesquisa-de-satisfacao","tag-recovery","tag-retencao","tag-saas","tag-satisfacao","tag-sucesso-do-cliente"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O Bom Atendimento ao Cliente - Matrix Go<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/matrixgo.ai\/en\/bom-atendimento-cliente\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O Bom Atendimento ao Cliente - Matrix Go\" \/>\n<meta property=\"og:description\" content=\"Como implementar o bom atendimento ao cliente? 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